All roofs are not created equal and all manufacturer roofing warranties are not created equal either. In fact, as the quality of asphalt roofing material has declined over the years, manufactures have reduced the quality of their warranties as well. extended-warranty Many roofing manufacturer warranties are filled with language and loopholes that truly do limit the value of the warranty. They provide protection all right, but not protection for the consumer.  They are written to protect the manufacturer. The sad part is that these warranties are marketed aggressively to trusting consumers and positioned as assurances that their products will stand the test of time and will protect a buyer's investment in home improvement. The salespeople use these warranties to assure prospective roof buyers that the manufacturer will stand behind their products. Over the last few years, the combination of inferior asphalt roofing and weak warranties, have given rise to unprecedented claims and class action litigation against roofing manufacturers - visit for media reports and information about these lawsuits. In this three-part series, I will present to you a case where customer perception and expectations are shattered when their roof fails prematurely and the manufacturer uses their “fine print” to weasel out of taking care of their responsibility to their customer.  

Rustic Shingle is an investment-grade metal roofing system that provides beauty, protection and increased value for your home. If you look closely at Rustic Shingle, you will see a rugged texture and deep realistic wood grain that replicates wood shake shingles. However, unlike real wood, Rustic Shingle will never split, warp, mold, or rot. With Rustic Shingle, you will not need routine maintenance or replacement. Just the Facts.... just-the-facts • A metal roof will not support combustion. Airborne sparks from nearby fires or chimneys extinguish harmlessly on Rustic Shingle, which is recognized as a "Class A" fire-safe roof with appropriate underlayment. • The Florida Solar Energy Center determined that Rustic Shingle reflects radiant heat, providing efficiency up to 34% greater than ordinary roofing. • Rustic Shingle takes advantage of aluminum's great strength at a fraction of the weight of others roofs. It is installed over most old roofs without a tear-off. • Made from an alloy which is 98% recycled, Rustic Shingle is the earth-friendly choice in roofing.  Rustic Shingle eliminates the need to reroof every few years, saving precious resources. • American Metal Roofs are backed by a Lifetime non-prorated Warranty against any manufacturers defects. The paint is warranted 40 years against cracking, peeling or blistering and 30 years against fading. • With Rustic Shingle, the PVDF finish provides no porous footholds for moss and fungus. Learn more about Rustic Shingle here:

WHAT RESPONSIBLE METAL ROOFING CONTRACTORS WANT YOU TO KNOW ABOUT THROUGH-FASTENED METAL ROOFING The increased use of metal roofing is obvious to just about everyone at this point. Whether it is for commercial, industrial, residential or agricultural applications, it is virtually impossible to miss the fact that more and more property owners are turning to metal. 89aa11_a7e2764e07f2f1103ba7fad1cead66a5.jpg_srz_940_315_85_22_0.50_1.20_0.00_jpg_srz At the same time, the face of the building products industry is changing rapidly. More and more product decisions and purchases are being made at “big box” retailers. Whether homeowners choose to do their own installation or have their own “remodeling guy” do it, the big boxes are where those decisions are being made. And, to top it all off, the internet serves as a huge resource for homeowners who may be considering various building material purchases, allowing them to learn and discover essentially as much as they wish. Because of the exactness required by the intricacies in installing today’s quality metal roofing systems, the higher quality products are not available through the big boxes. The end result is that property owners sometimes get excited by what they learn about metal roofing from the internet. They see durable and lasting products that they can easily visualize on their homes. Too often, though, their next stop is at the big box or engaged in a conversation with their local roofer or remodeling guy and things begin to go south. Through these sources, they are often introduced to metal roofing products that were never intended for residential use. The internet, on deeper examination, is full of stories of homeowners who have chosen those products only to later be terribly disappointed by the end results. It is critical that anyone who is considering a metal roof for their home be aware of the various types of available products and the differences between them.