In our last blog post, we read a letter from Carl Ball (an asphalt roofing buyer), who told a story of an asphalt roofing purchase that failed more than two decades before the manufacturer’s warranty expired. His claim to CertainTeed Roofing resulted in the following: Response from...
Many roofing manufacturer warranties are filled with language and loopholes that truly do limit the value of the warranty. They provide protection all right, but not protection for the consumer. They are written to protect the manufacturer.
The sad part is that these warranties are marketed aggressively to trusting consumers and positioned as assurances that their products will stand the test of time and will protect a buyer's investment in home improvement. The salespeople use these warranties to assure prospective roof buyers that the manufacturer will stand behind their products.
Over the last few years, the combination of inferior asphalt roofing and weak warranties, have given rise to unprecedented claims and class action litigation against roofing manufacturers - visit www.failedroofclaims.com for media reports and information about these lawsuits.
In this three-part series, I will present to you a case where customer perception and expectations are shattered when their roof fails prematurely and the manufacturer uses their “fine print” to weasel out of taking care of their responsibility to their customer.
Your Successful Roofing FAQs MY HOME IS READY FOR A NEW ROOF. WHAT DO I NEED TO KNOW? Roofing your home is a big project that involves time, effort and, of course, money. If you put a new roof on your home next year, are you willing...
At American Metal Roofs, we take customer satisfaction seriously. We continue to strive toward providing the most professional service in the industry. Our focus is on providing quality products, exceptional customer service, expert advice, flawless installation, and clear communication. To help us achieve our service goals,...
• A metal roof will not support combustion. Airborne sparks from nearby fires or chimneys extinguish harmlessly on Rustic Shingle, which is recognized as a "Class A" fire-safe roof with appropriate underlayment.
• The Florida Solar Energy Center determined that Rustic Shingle reflects radiant heat, providing efficiency up to 34% greater than ordinary roofing.
• Rustic Shingle takes advantage of aluminum's great strength at a fraction of the weight of others roofs. It is installed over most old roofs without a tear-off.
• Made from an alloy which is 98% recycled, Rustic Shingle is the earth-friendly choice in roofing. Rustic Shingle eliminates the need to reroof every few years, saving precious resources.
• American Metal Roofs are backed by a Lifetime non-prorated Warranty against any manufacturers defects. The paint is warranted 40 years against cracking, peeling or blistering and 30 years against fading.
• With Rustic Shingle, the PVDF finish provides no porous footholds for moss and fungus.
Learn more about Rustic Shingle here:
At the same time, the face of the building products industry is changing rapidly. More and more product decisions and purchases are being made at “big box” retailers. Whether homeowners choose to do their own installation or have their own “remodeling guy” do it, the big boxes are where those decisions are being made. And, to top it all off, the internet serves as a huge resource for homeowners who may be considering various building material purchases, allowing them to learn and discover essentially as much as they wish.
Because of the exactness required by the intricacies in installing today’s quality metal roofing systems, the higher quality products are not available through the big boxes. The end result is that property owners sometimes get excited by what they learn about metal roofing from the internet. They see durable and lasting products that they can easily visualize on their homes. Too often, though, their next stop is at the big box or engaged in a conversation with their local roofer or remodeling guy and things begin to go south. Through these sources, they are often introduced to metal roofing products that were never intended for residential use. The internet, on deeper examination, is full of stories of homeowners who have chosen those products only to later be terribly disappointed by the end results.
It is critical that anyone who is considering a metal roof for their home be aware of the various types of available products and the differences between them.
Reroofing? Go Permanent and Save in the Long Run Learn how these homeowners went from drips and leaks to lasting durability ASPHALT ROOF FAILURE is a common complaint among homeowners, says Bryan Doyle, sales representative and roofing expert from American Metal Roofs in Flint and Charlotte. “The...
If you live in Michigan, then you know all about our seasonal extremes; hot and humid in the summer, wet and windy in the spring and fall, and downright cold and snowy in the winter. If you think this has an adverse effect on you,...
If you’re unfortunate enough to live in one of the areas of the country battered by the winter of 2013-14, here in Michigan, we know how you feel. Not only have we endured record snows and record cold here in Michigan this winter, but we...
Smart answers to a homeowner’s most common roofing concerns MY HOME IS READY FOR A NEW ROOF. WHAT DO I NEED TO KNOW? Roofing your home is a big project that involves time, effort and, of course, money. If you put a new roof on your home...
