Roof Failure

Throughout the year, your roof goes through quite a lot. While you’re safe and warm inside your home, your roof bears the brunt of a lot of strong variables. There are spring thunderstorms with rain, hail, and crazy winds. There are winter snowstorms with tons...

I have recently released a five-minute video exposing the latest metal roof scam in the roofing industry. I have seen and been disheartened by waves of consumer deception throughout the years. The latest metal roof scam has prompted me to create a video to inform,...

Millions of Americans are wondering the same thing. The roof you bought less than 15 years ago (less than 10 for some) are failing. You thought you bought the heavy duty roof   that would last 30, 40, or 50 years. You bought based on past...

You may be expecting to get 20 to 25 years out of a new asphalt roof but we've got some bad news for you. The asphalt content in today's shingles has fallen to an all-time low--and it's a simple equation - lower asphalt content equals...

All roofs are not created equal and all manufacturer roofing warranties are not created equal either. In fact, as the quality of asphalt roofing material has declined over the years, manufactures have reduced the quality of their warranties as well. extended-warranty Many roofing manufacturer warranties are filled with language and loopholes that truly do limit the value of the warranty. They provide protection all right, but not protection for the consumer.  They are written to protect the manufacturer. The sad part is that these warranties are marketed aggressively to trusting consumers and positioned as assurances that their products will stand the test of time and will protect a buyer's investment in home improvement. The salespeople use these warranties to assure prospective roof buyers that the manufacturer will stand behind their products. Over the last few years, the combination of inferior asphalt roofing and weak warranties, have given rise to unprecedented claims and class action litigation against roofing manufacturers - visit www.failedroofclaims.com for media reports and information about these lawsuits. In this three-part series, I will present to you a case where customer perception and expectations are shattered when their roof fails prematurely and the manufacturer uses their “fine print” to weasel out of taking care of their responsibility to their customer.